![]() ![]() Second, it ensures that everyone is on the same page. Whether you are about to embark on a blue ocean shift, or simply want to make sure you truly understand your industry’s status quo, having a clear and shared picture of the current strategic landscape is critical.įirst, it ensures that you have a strategy, not merely a collection of tactics that may make sense individually, but don’t add up and may even be contradictory. ![]() The Benefits of Drawing a Strategy Canvasĭo you have one simple picture that captures your overall strategy, a picture that every manager understands and that puts everyone on the same page? Do you know what factors your industry or target industry competes on and invests in? Do you know what sets your product or service offering apart, and how it diverges from the competition? In short, do you and your team have an objective view of the current state of play in your industry? ![]()
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